Ike Ellis, San Diego SQL Consultant


Solliance: GM Data & AI Practice
Crafting Bytes: Partner
Microsoft: Data Platform MVP
YouTube Channel: Ike On The Mic

What I do:

    I am a Microsoft Data Platform MVP, since 2011.
    I specializes in all things data and the Microsoft Cloud. I'm proficient in Power BI, DAX, T-SQL, Python, Azure Synapse, Azure Databricks, Spark, SQL Serverless, Azure CosmosDB, Azure SQL DB (MI and Hyperscale), Azure Data Factory, and Azure Data Lake Storage.

    I enjoy helping organizations wrangle their data, prepare it, make it fast and accurate, and visualize it in a way that makes a deep impact on business users and decision makers.

    I lead a team of data engineers, data analysts, data architects, and data scientists. I am responsible for quoting, fueling the sales pipeline, and ultimately all aspects of several businesses, as well as project management and implementation. I'm also a board member of several non-profit organizations. I guide executives on how to make data-driven decisions to improve their overal strategies.

    I enjoy being involved in the wider technical community. I've spoken at PASS Summit (2014, 2015, 2017, 2018, 2019, 2021), Redgate SQL in the City (2012, 2013, 2015, 2018, 2019), SQL Bits (2018, 2020), and TechEd Europe (2012). I wrote the data portion of Developing Azure Solutions in 2015. The second edition was released in 2018. I wrote the chapter on DAX for the Power BI MVP Book.

    I co-lead both the San Diego Data Engineering Meetup and the San Diego Power BI User Group.

    I also enjoy making YouTube videos on Power BI, Azure, and anything else that comes to mind.

Current Session Summaries:

Build an analytical data platform in Azure
Are you a traditional data warehouse developer and struggling with how to modernize a your data platform for the cloud? There are so many choices on how to build a data platform in Azure. Come to this session to learn one simple way to create an end to end data solution for analytics. You’ll learn the importance of a star schema, the choices you have on where to put your data, how to organize your data, and how to govern the individual layers of your data platform. If you’ve built a data warehouse in SQL Server, you can use those skills to build a data analytics platform in Azure. Come learn how to get started building great things!

Storytelling with data with Power BI
This session will teach you the difference between a good Power BI report and a bad one. Come to this session to learn:
  • which visual you should use for which problem
  • how to appropriately choose colors
  • how to organize your data for the correct audience
  • how to remove clutter and get to the point
  • how to prompt action from your business users
All demos will be available to attendees. Come learn how to make Power BI an essential decision-making tool for your organization.